Facial serums are applied after cleansing and toning the skin, and before applying moisturizer. It is important to use an adequate amount of serum, which is usually a small amount (about the size of a pea or a dime). First, make sure that your skin is completely dry. Next, apply the serum to face and neck with fingertips, using gentle upward motions to aid absorption. You may need to apply multiple coats of the serum, depending on the consistency and amount needed. Finally, apply your moisturizer over the serum to seal in the hydration and protect the skin. And that's it!
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